How Doritos were invented at Disneyland

0:07 we're back at

0:07 we're back at Disneyland here you leave today and

0:09 Disneyland here you leave today and

0:10 Disneyland here you leave today and enter the world of yesterday tomorrow

0:14 enter the world of yesterday tomorrow

0:14 enter the world of yesterday tomorrow [Music]

0:20 and Big Thunder Mountain is still under

0:20 and Big Thunder Mountain is still under construction and so is my haircut so I'm

0:22 construction and so is my haircut so I'm

0:22 construction and so is my haircut so I'm wearing this Nifty hat come on I wanted

0:25 wearing this Nifty hat come on I wanted

0:25 wearing this Nifty hat come on I wanted to talk about history today but I'm so

0:27 to talk about history today but I'm so

0:27 to talk about history today but I'm so hungry it's easy to forget about your

0:30 hungry it's easy to forget about your

0:30 hungry it's easy to forget about your stomach when there's so much fantastic

0:32 stomach when there's so much fantastic

0:32 stomach when there's so much fantastic fantasticness to look at it's

0:35 fantasticness to look at it's

0:35 fantasticness to look at it's wonderful not in the mood for seafood

0:37 wonderful not in the mood for seafood

0:37 wonderful not in the mood for seafood sea food I am hungry but I'm not a bear

0:41 sea food I am hungry but I'm not a bear

0:41 sea food I am hungry but I'm not a bear hungry yes your body sure does go

0:43 hungry yes your body sure does go

0:44 hungry yes your body sure does go through a lot of Disneyland trail rides

0:46 through a lot of Disneyland trail rides

0:46 through a lot of Disneyland trail rides and haunted houses and dodging human

0:48 and haunted houses and dodging human

0:48 and haunted houses and dodging human beings and a lot a lot a lot of walking

0:51 beings and a lot a lot a lot of walking

0:51 beings and a lot a lot a lot of walking and Crow navigation all of it can build

0:54 and Crow navigation all of it can build

0:54 and Crow navigation all of it can build up quite a lot of

0:56 up quite a lot of

0:56 up quite a lot of hunger keep growing ma but I'm getting

0:58 hunger keep growing ma but I'm getting

0:58 hunger keep growing ma but I'm getting so hungry oh jez I've been walking for

1:01 so hungry oh jez I've been walking for

1:01 so hungry oh jez I've been walking for so long and I'm so hungry what's a

1:03 so long and I'm so hungry what's a

1:03 so long and I'm so hungry what's a cherro I don't know luckily Mickey Mouse

1:06 cherro I don't know luckily Mickey Mouse

1:06 cherro I don't know luckily Mickey Mouse and Walt Disney have you covered because

1:09 and Walt Disney have you covered because

1:09 and Walt Disney have you covered because there's a crap ton of restaurants here

1:12 there's a crap ton of restaurants here

1:12 there's a crap ton of restaurants here at the park you got everything from

1:14 at the park you got everything from

1:14 at the park you got everything from gumbo to pickles to kosher food okay

1:17 gumbo to pickles to kosher food okay

1:17 gumbo to pickles to kosher food okay maybe not kosher food Burgers and Fries

1:19 maybe not kosher food Burgers and Fries

1:19 maybe not kosher food Burgers and Fries and chicken and salad and dinosaur meat

1:21 and chicken and salad and dinosaur meat

1:21 and chicken and salad and dinosaur meat oh my gosh so many choices dining

1:25 oh my gosh so many choices dining

1:25 oh my gosh so many choices dining wonderful dining and oh Lord the snacks

1:29 wonderful dining and oh Lord the snacks

1:29 wonderful dining and oh Lord the snacks snacks snacks snacks snacks snacks

1:32 snacks snacks snacks snacks snacks

1:33 snacks snacks snacks snacks snacks snacks and food kids meal food snacks

1:36 snacks and food kids meal food snacks

1:36 snacks and food kids meal food snacks food breast snacks duck snacks green

1:40 food breast snacks duck snacks green

1:40 food breast snacks duck snacks green shirt kids meals food snacks food more

1:44 shirt kids meals food snacks food more

1:44 shirt kids meals food snacks food more popcorn snacks snack food snacks snacks

1:48 popcorn snacks snack food snacks snacks

1:48 popcorn snacks snack food snacks snacks drinks some people come here just to

1:51 drinks some people come here just to

1:51 drinks some people come here just to eat Americans love to eat Walt Disney

1:54 eat Americans love to eat Walt Disney

1:54 eat Americans love to eat Walt Disney knew that people would come from all

1:56 knew that people would come from all

1:56 knew that people would come from all over the world to visit Disneyland

1:59 over the world to visit Disneyland

1:59 over the world to visit Disneyland there's kinds of lands and themed areas

2:03 there's kinds of lands and themed areas

2:03 there's kinds of lands and themed areas representing all kinds of different

2:04 representing all kinds of different

2:04 representing all kinds of different countries from around the world Hidden

2:06 countries from around the world Hidden

2:06 countries from around the world Hidden Mickey as you may or may not know

2:08 Mickey as you may or may not know

2:08 Mickey as you may or may not know America is part of the world and that's

2:10 America is part of the world and that's

2:10 America is part of the world and that's why we have lovely Frontier land but of

2:12 why we have lovely Frontier land but of

2:12 why we have lovely Frontier land but of course part of the frontier was Old

2:15 course part of the frontier was Old

2:15 course part of the frontier was Old Mexico and when the freto company

2:17 Mexico and when the freto company

2:17 Mexico and when the freto company approached Disneyland about having a

2:20 approached Disneyland about having a

2:20 approached Disneyland about having a Mexican restaurant at the park the

2:22 Mexican restaurant at the park the

2:22 Mexican restaurant at the park the powers that be wisely agree thus was

2:25 powers that be wisely agree thus was

2:25 powers that be wisely agree thus was born Casa def Fritos Casa de Fritos

2:30 born Casa def Fritos Casa de Fritos

2:30 born Casa def Fritos Casa de Fritos Casa def Fritos was a Mexican restaurant

2:33 Casa def Fritos was a Mexican restaurant

2:33 Casa def Fritos was a Mexican restaurant for Disneyland first opened in a little

2:36 for Disneyland first opened in a little

2:36 for Disneyland first opened in a little area of Frontier line called New Orleans

2:38 area of Frontier line called New Orleans

2:38 area of Frontier line called New Orleans street over there somewhere but by 1957

2:41 street over there somewhere but by 1957

2:42 street over there somewhere but by 1957 Disneyland was expanding and Casa de

2:44 Disneyland was expanding and Casa de

2:44 Disneyland was expanding and Casa de Fritos needed to expand too and here it

2:47 Fritos needed to expand too and here it

2:47 Fritos needed to expand too and here it was Casa de Frito new home has right

2:50 was Casa de Frito new home has right

2:50 was Casa de Frito new home has right here in front Kasa de Frito people

2:54 here in front Kasa de Frito people

2:54 here in front Kasa de Frito people living in a post Taco Bell America today

2:57 living in a post Taco Bell America today

2:57 living in a post Taco Bell America today might find this hard to believe but most

2:59 might find this hard to believe but most

2:59 might find this hard to believe but most people people back then didn't know what

3:01 people people back then didn't know what

3:01 people people back then didn't know what the heck to do with Mexican food guests

3:03 the heck to do with Mexican food guests

3:03 the heck to do with Mexican food guests actually had to be told how to eat with

3:05 actually had to be told how to eat with

3:05 actually had to be told how to eat with taco shells what a tamale was he my was

3:08 taco shells what a tamale was he my was

3:08 taco shells what a tamale was he my was to what salsa was for D salsa where to

3:12 to what salsa was for D salsa where to

3:12 to what salsa was for D salsa where to put it on their plate it was all kinds

3:14 put it on their plate it was all kinds

3:14 put it on their plate it was all kinds of corny 1950s Mexican old west theming

3:18 of corny 1950s Mexican old west theming

3:18 of corny 1950s Mexican old west theming in here cast members dressed as

3:20 in here cast members dressed as

3:20 in here cast members dressed as authentic Mexican peasants had baskets

3:22 authentic Mexican peasants had baskets

3:23 authentic Mexican peasants had baskets of Fritos chips for sale interesting but

3:25 of Fritos chips for sale interesting but

3:25 of Fritos chips for sale interesting but nothing too groundbreaking about that

3:28 nothing too groundbreaking about that

3:28 nothing too groundbreaking about that but here's something that's going to

3:29 but here's something that's going to

3:29 but here's something that's going to blow your man you wonderful viewer and

3:32 blow your man you wonderful viewer and

3:32 blow your man you wonderful viewer and friend have probably eaten something

3:33 friend have probably eaten something

3:33 friend have probably eaten something invented at this very restaurant can

3:35 invented at this very restaurant can

3:35 invented at this very restaurant can guess what it is in this very restaurant

3:38 guess what it is in this very restaurant

3:38 guess what it is in this very restaurant Doritos chips were invented what that's

3:42 Doritos chips were invented what that's

3:42 Doritos chips were invented what that's right Doritos were invented right here

3:45 right Doritos were invented right here

3:45 right Doritos were invented right here you know these things you see Fritos was

3:47 you know these things you see Fritos was

3:47 you know these things you see Fritos was pretty good at making chips you know

3:49 pretty good at making chips you know

3:49 pretty good at making chips you know Fritos chips those little corn thingies

3:52 Fritos chips those little corn thingies

3:52 Fritos chips those little corn thingies with the curl look like little piggy

3:54 with the curl look like little piggy

3:54 with the curl look like little piggy tatoes but they didn't really make

3:56 tatoes but they didn't really make

3:56 tatoes but they didn't really make enchiladas and tortillas and all the

3:58 enchiladas and tortillas and all the

3:58 enchiladas and tortillas and all the other things they needed it Casa de

4:00 other things they needed it Casa de

4:00 other things they needed it Casa de Fritos they did make the taco shells

4:02 Fritos they did make the taco shells

4:02 Fritos they did make the taco shells though M taco shells so Casa de Fritos

4:06 though M taco shells so Casa de Fritos

4:06 though M taco shells so Casa de Fritos hired a local food service company

4:09 hired a local food service company

4:09 hired a local food service company called Alex foods to supply their

4:12 called Alex foods to supply their

4:12 called Alex foods to supply their tortillas and a bunch of other you know

4:15 tortillas and a bunch of other you know

4:15 tortillas and a bunch of other you know assorted Mexican stuff for their food

4:19 assorted Mexican stuff for their food

4:19 assorted Mexican stuff for their food Alex Foods was started in 1906 by a

4:22 Alex Foods was started in 1906 by a

4:22 Alex Foods was started in 1906 by a Sonoran immigrant who sold his wife's

4:24 Sonoran immigrant who sold his wife's

4:24 Sonoran immigrant who sold his wife's tamali out of the back of a won a true

4:26 tamali out of the back of a won a true

4:26 tamali out of the back of a won a true American success

4:28 American success

4:28 American success story from Mexico Alex Foods knew how to

4:32 story from Mexico Alex Foods knew how to

4:32 story from Mexico Alex Foods knew how to make a buck or two from Mexican food

4:34 make a buck or two from Mexican food

4:34 make a buck or two from Mexican food like I said they've been doing it since

4:36 like I said they've been doing it since

4:36 like I said they've been doing it since 1906 on The Story Goes that one day one

4:38 1906 on The Story Goes that one day one

4:38 1906 on The Story Goes that one day one of their delivery drivers was here at

4:41 of their delivery drivers was here at

4:41 of their delivery drivers was here at Disneyland and noticed that the kitchen

4:43 Disneyland and noticed that the kitchen

4:43 Disneyland and noticed that the kitchen was throwing away all these extra pieces

4:45 was throwing away all these extra pieces

4:45 was throwing away all these extra pieces of tortillas just throwing them in the

4:47 of tortillas just throwing them in the

4:47 of tortillas just throwing them in the garbage he told the cooks hey you know

4:49 garbage he told the cooks hey you know

4:49 garbage he told the cooks hey you know if you cut those up into triangles and

4:51 if you cut those up into triangles and

4:51 if you cut those up into triangles and fry them you can sell them as tortilla

4:53 fry them you can sell them as tortilla

4:53 fry them you can sell them as tortilla chips what if you can make snacks out of

4:56 chips what if you can make snacks out of

4:56 chips what if you can make snacks out of garbage tortillas and blowing my mind

4:59 garbage tortillas and blowing my mind

4:59 garbage tortillas and blowing my mind again you started out as garbage so sure

5:02 again you started out as garbage so sure

5:02 again you started out as garbage so sure enough the cooks here fried up the

5:03 enough the cooks here fried up the

5:03 enough the cooks here fried up the little leftover tortilla triangles and

5:06 little leftover tortilla triangles and

5:06 little leftover tortilla triangles and Bam the Dorito was born for those of you

5:09 Bam the Dorito was born for those of you

5:09 Bam the Dorito was born for those of you who don't know Doritos Loosely

5:11 who don't know Doritos Loosely

5:11 who don't know Doritos Loosely translates as little golden things and

5:13 translates as little golden things and

5:13 translates as little golden things and they weren't cheesy back then just plain

5:16 they weren't cheesy back then just plain

5:16 they weren't cheesy back then just plain plain flavor the people at the Fritos

5:18 plain flavor the people at the Fritos

5:18 plain flavor the people at the Fritos company Minds you had no idea this was

5:20 company Minds you had no idea this was

5:20 company Minds you had no idea this was going on it was over a year later when

5:22 going on it was over a year later when

5:22 going on it was over a year later when they merged with the LA company that

5:24 they merged with the LA company that

5:24 they merged with the LA company that somebody from corporate came down to

5:26 somebody from corporate came down to

5:26 somebody from corporate came down to check out the operation at Casa Fritos

5:28 check out the operation at Casa Fritos

5:28 check out the operation at Casa Fritos and found these Little Golden wonders

5:31 and found these Little Golden wonders

5:31 and found these Little Golden wonders soon the decision was made to have Alex

5:33 soon the decision was made to have Alex

5:33 soon the decision was made to have Alex Foods start Mass producing these things

5:36 Foods start Mass producing these things

5:36 Foods start Mass producing these things distributed first locally and then

5:37 distributed first locally and then

5:37 distributed first locally and then nationally Doritos became a sensation

5:41 nationally Doritos became a sensation

5:41 nationally Doritos became a sensation they were a splash Doritos became the

5:43 they were a splash Doritos became the

5:43 they were a splash Doritos became the sensation sweep in the nation opening up

5:46 sensation sweep in the nation opening up

5:46 sensation sweep in the nation opening up New Frontiers for Alex food's company

5:48 New Frontiers for Alex food's company

5:48 New Frontiers for Alex food's company who is making these things by the ton

5:51 who is making these things by the ton

5:51 who is making these things by the ton and making a mint in the process they

5:53 and making a mint in the process they

5:53 and making a mint in the process they gold I tell you it's like printing your

5:56 gold I tell you it's like printing your

5:56 gold I tell you it's like printing your own money course after a while they

5:57 own money course after a while they

5:57 own money course after a while they became too big of a sensation and and

5:59 became too big of a sensation and and

5:59 became too big of a sensation and and lay started producing them at a factory

6:02 lay started producing them at a factory

6:02 lay started producing them at a factory in Birmingham Alabama and another one I

6:05 in Birmingham Alabama and another one I

6:05 in Birmingham Alabama and another one I believe in Tulsa Oklahoma that doesn't

6:08 believe in Tulsa Oklahoma that doesn't

6:08 believe in Tulsa Oklahoma that doesn't seem authentico Alex Foods lost their

6:12 seem authentico Alex Foods lost their

6:12 seem authentico Alex Foods lost their big money maker Doritos but not long

6:14 big money maker Doritos but not long

6:15 big money maker Doritos but not long after the LA company lost their

6:17 after the LA company lost their

6:17 after the LA company lost their lucrative contract to Disneyland and in

6:20 lucrative contract to Disneyland and in

6:20 lucrative contract to Disneyland and in 1982 the lry company you might know them

6:23 1982 the lry company you might know them

6:23 1982 the lry company you might know them from making hot sauce and taco

6:25 from making hot sauce and taco

6:25 from making hot sauce and taco seasonings took over the casa de Fritos

6:28 seasonings took over the casa de Fritos

6:28 seasonings took over the casa de Fritos and renamed it

6:30 and renamed it

6:30 and renamed it Mexicana yep freto had lost the contract

6:34 Mexicana yep freto had lost the contract

6:34 Mexicana yep freto had lost the contract they were really in the ouse and naria

6:37 they were really in the ouse and naria

6:37 they were really in the ouse and naria Dorito was seen in these parts for years

6:41 Dorito was seen in these parts for years

6:41 Dorito was seen in these parts for years the casa de Fritos building still stands

6:44 the casa de Fritos building still stands

6:44 the casa de Fritos building still stands and today it's run by La Victoria as the

6:47 and today it's run by La Victoria as the

6:47 and today it's run by La Victoria as the Rancho Del zoko Restaurante ah ah ah I

6:53 Rancho Del zoko Restaurante ah ah ah I

6:53 Rancho Del zoko Restaurante ah ah ah I hope I'm pronouncing that right Baxter

6:55 hope I'm pronouncing that right Baxter

6:55 hope I'm pronouncing that right Baxter you know I don't speak Spanish no more

6:58 you know I don't speak Spanish no more

6:58 you know I don't speak Spanish no more Doritos inside this restaurant Doritos W

7:01 Doritos inside this restaurant Doritos W

7:01 Doritos inside this restaurant Doritos W I don't see Doritos on the

7:04 I don't see Doritos on the

7:04 I don't see Doritos on the menu no Doritos

7:07 menu no Doritos

7:07 menu no Doritos here oh my God Doritos have been kicked

7:09 here oh my God Doritos have been kicked

7:09 here oh my God Doritos have been kicked out of their home their home luckily for

7:12 out of their home their home luckily for

7:12 out of their home their home luckily for all of us hungry people though

7:14 all of us hungry people though

7:14 all of us hungry people though eventually freto did work something out

7:16 eventually freto did work something out

7:16 eventually freto did work something out with Disneyland and Doritos are once

7:18 with Disneyland and Doritos are once

7:18 with Disneyland and Doritos are once again sold in Disneyland they're back

7:21 again sold in Disneyland they're back

7:21 again sold in Disneyland they're back they're

7:27 back 299

7:27 back 299 jeez good thing I brought brought my

7:31 jeez good thing I brought brought my

7:31 jeez good thing I brought brought my own a I can't believe you were born here

7:35 own a I can't believe you were born here

7:35 own a I can't believe you were born here wow you're home so next time you're

7:38 wow you're home so next time you're

7:38 wow you're home so next time you're munching on some Doritos at home

7:41 munching on some Doritos at home

7:41 munching on some Doritos at home remember you are enjoying a part of

7:43 remember you are enjoying a part of

7:43 remember you are enjoying a part of Disneyland

7:49 history well look at I said I'm really

7:49 history well look at I said I'm really hungry you are so damn

7:53 hungry you are so damn

7:53 hungry you are so damn Delicious so from Fantastic Frontier

7:56 Delicious so from Fantastic Frontier

7:56 Delicious so from Fantastic Frontier land I bit you farewell adios

8:01 land I bit you farewell adios

8:01 land I bit you farewell adios [Music]

8:13 T no food in here just payones I think

8:13 T no food in here just payones I think they like Mexican

8:15 they like Mexican

8:15 they like Mexican food W

8:22 stuck chippy chippy chip chip chip

8:22 stuck chippy chippy chip chip chip chippy chip chip chippy chippy chip chip

8:25 chippy chip chip chippy chippy chip chip

8:26 chippy chip chip chippy chippy chip chip chip chippy chippy chip

8:30 chip chippy chippy chip

8:30 chip chippy chippy chip I'm all finished with these but I'm

8:31 I'm all finished with these but I'm

8:31 I'm all finished with these but I'm going to leave this bag here as a

8:33 going to leave this bag here as a

8:33 going to leave this bag here as a memorial to the birth of an American

8:36 memorial to the birth of an American

8:36 memorial to the birth of an American classic I'm going to leave it right here

8:41 classic I'm going to leave it right here

8:41 classic I'm going to leave it right here right there

How Doritos were invented at Disneyland

Transcript